As part of a recent pitch for the Utah Office of Tourism business, we came up with a promotion to send a couple on a year-long vacation to Utah. The point being, there's something awesome to do in Utah 365 days a year, thus marrying the winter and summer brands. The plan was to upload a video of a new activity every week to the 52-Week Vacation website and to promote it heavily through social media and TV. Unfortunately, we didn't win the business. But I stand by the idea.
As part of a campaign to promote a temporary exhibit featuring animals built out of Legos at Utah's Hogle Zoo, we shot a few TV spots on a super shoe-string budget. A special logo was designed to look like it had been constructed out of Lego bricks and we thought the end of the spots were begging to show a stop-motion build. Unfortunately, to do it right would've probably doubled our costs. The gif above shows the solution. I spent hours deconstructing the final artwork of the logo and Photoshopping it to look as if it had been shot in stages.