Low Tech Solutions

As part of a campaign to promote a temporary exhibit featuring animals built out of Legos at Utah's Hogle Zoo, we shot a few TV spots on a super shoe-string budget. A special logo was designed to look like it had been constructed out of Lego bricks and we thought the end of the spots were begging to show a stop-motion build. Unfortunately, to do it right would've probably doubled our costs. The gif above shows the solution. I spent hours deconstructing the final artwork of the logo and Photoshopping it to look as if it had been shot in stages.

 When your budgets are really small, you've got to get creative.

When your budgets are really small, you've got to get creative.