Have I mentioned I work at a small agency? We don't have a Studio department. I can't sketch stuff and have it happen overnight the way I used to. So I wind up doing a lot of my own heavy Photoshop work. As part of the promotion of the annual ZooLights holiday light display at Utah's Hogle Zoo, I spent some time turning a marquee style logo into a more 3-dimensional rendering to help emphasize the transformation the zoo makes at night. We used this on a landing page and Flash banners that allowed viewers to switch the lights on and off themselves.
Incidentally, I really like the way it looks lights off state.