Times Square Takeover

I can’t believe this actually happened, but I’m so glad it did. Over a period of just a few months we scrambled with a team at Method Studios to bring a Christmas Nativity to Times Square in New York City. It ran for about 15 minutes across 27 screens on the North end of the square. We recorded the action and reactions and edited them into a video to kick off the 2023 Light the World campaign for The Church of Jesus Christ of Latter-day Saints. I’ve never done anything like this before and I had so much fun working on this project, but now I need to sleep for a month.

Our production partner, Method Studios, made a mash up edit of our video and their process that I think is worth a look.