Charity Giving Machines

As part of the #LightTheWorld campaign for ComeUntoChrist.org, we developed these vending machines to collect donations on behalf of UNICEF, Care.org, clean water charities, local food banks and many other causes. It’s turned out to be a hit, far exceeding my wildest expectations. Total donations have grown from $500k in year one (2017), to a total of over $32 million to date. And the best part is that all of the donations have gone straight to charity. We’ve also gotten great media coverage from the Washington Post, CBS News, Fox News, Forbes and many, many others.

As usual, Drew Barrymore explains it better than I can.

We shot this video to help dimensionalize the good you can do with a Giving Machine.

These machines have evolved a lot through the years, but this is what the originals looked like. I still love the way the campaign branding looks on that drink machine.